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Fleming, Ian. You Asked For It (Casino Royale). Popular Library, NY, 1955.

Price: US$360.00 + shipping

Condition: Very Good

Description: Paperback Original, first American edition of Casino Royale. 128pp. Slight wear, slight lean. Photos on request. Size: Mass Market

Seller: Valley Books, AMHERST, MA, U.S.A.

Fleming, Ian. You Asked For It (Casino Royale). Popular Library, New York, 1955.

Price: US$400.00 + shipping

Condition: Good

Description: Large crease across back cover, also along spine edge. Smaller crease on front; at all corners bumped and creased. Half-inch piece lifted from back cover (probably from sticker being removed). Cover is slightly rubbed overall. Pages are age-toned.; Binding is tight, spine is undamaged, front illustration is clean; Mass market paperback

Seller: Berkshire Books, Concord, CA, U.S.A.

Fleming, Ian. You Asked For It (aka: Casino Royale). Popular Library Paperback #660, New York, 1955.

Price: US$400.00 + shipping

Condition: Very Good

Description: VG to VG+ in pictorial wraps with white & black lettering & cover art picturing a guy pouring a drink & looking at a hot brunette in a bathing suit. Mystery, Vintage Paperback

Seller: Nightingale Books, stoughton, MA, U.S.A.

Fleming, Ian. YOU ASKED FOR IT (CASINO ROYALE), A Novel of Suspense. Popular Library: NY, 1955.

Price: US$402.50 + shipping

Condition: Very Good

Description: 7 x 4", pict wraps, 128pp, covers a bit rubbed, extremities a bit worn, spine lightly creased, pp toned, but still a relatively nice copy of this FIRST AMERICAN PAPERBACK EDITION. SCARCE. Mentions the protagonist "Jimmy Bond"

Seller: John K King Used & Rare Books, Detroit, MI, U.S.A.

Fleming, Ian. You Asked For It. Popular Library, New York, 1955.

Price: US$487.33 + shipping

Description: First US Paperback Edition 1955). A Softcover. Publisher's illustrated card covers with all edges tinted green. About VG. Creased to the front cover; just a touch of wear at the head and tail of the spine. It appears as if the fore-has had several drops of water on it; and there is a little bit of surface loss at the bottom left hand corner of the back panel. Quite a nice copy. Great cover art. Photographs/scans available upon request.

Seller: James M Pickard, ABA, ILAB, PBFA., LEICESTER, United Kingdom

FLEMING, Ian. You Asked For It (Casino Royale). Popular Library, 1955.

Price: US$500.00 + shipping

Condition: Good

Description: FLEMING, Ian [128] pp. Popular Library 1955 6 7/8" x 4 3/8" You Asked for It was simply the title given to the very first U.S. paperback version of Casino Royale, the book that introduced British super-spy James Bond, Agent 007, to the world. The original hardcover edition was brought out in Great Britain back in 1953 by publisher Jonathan Cape. Two years later, though, when New York-based American Popular Library arranged to release a cheaper, softcover version in the States, the company s marketing geniuses griped that the name Casino Royale wasn't sufficiently saleable. Apparently, it was feared that American readers would not be able to pronounce Royale. They wanted something different, a replacement that was more in keeping with the tough-guy stories then flooding U.S. bookstores. Fleming s suggestions for a new title, The Double-O Agent and The Deadly Gamble, were disregarded, in favor of You Asked The novel was subtitled Casino Royale and made reference to secret agent 007 as Jimmy Bond on the back cover (left). Did the Popular Library honchos really believe 007 needed such a nickname to appeal to often folksier Yankee readers? You Asked for It is a wonderful piece of Bondamania. Its illustrated cover features an alluring Vesper Lynd with a leering Jimmy pouring a drink. The spine of the book reads, She played a man s game with a woman's weapon. One would hardly recognize this book as an adventure of the suave sophisticated 007 of today. This remains a very scarce book, and one that is passionately sought after by Bond fans. So who painted You Asked for It s pulpish jacket? Well, there s a mystery for you. According to novelist Bill Crider, who owns a copy of the paperback, There s absolutely no signature on that cover, nor is there any credit given to the artist on the inside. Hoping for a more definitive answer, and because he s been helpful to me before in solving this sort of puzzle, I dashed off an e-mail inquiry to Art Scott, the co-author of a comprehensive illustrated bibliography, The Paperback Covers of Robert McGinnis (2001), and a contributor to a forthcoming book from Donald M. Grant about McGinnis portraits of women. Alas, he couldn't identify the artist here either. [B]ut my best guess, Scott wrote, would be Ray Johnson, who did a lot of Pop [Library] covers in that era, and it looks like his style. Johnson s other works include the fronts of The World in the Evening, by Christopher Isherwood (1955); Mr. Trouble, by William Ard (1956); Love in Suburbia, by John Conway (1960); This Is My Night, by Richard Deming (1961); and Some Die Hard, by Nick Quarry (1961). Fortunately, the rebranding of Fleming s debut thriller was short-lived. Popular Library s You Asked for It (released in April 1955) was the only edition to carry that title. Signet Books picked up the U.S. rights to the James Bond novels after 1960 and restored the Casino Royale name.

Seller: The Cary Collection, Bristol, CT, U.S.A.

Ian Fleming. You Asked For It (a/k/a Casino Royale) - ULTRA RARE POPULAR LIBRARY U.S. PB 1ST. Popular Library, 1955.

Price: US$699.99 + shipping

Condition: Near Fine

Description: IAN FLEMING - YOU ASKED FOR IT (aka CASINO ROYALE), published by Popular Library, #660, copyright 1953, states "Popular Library Edition -- Published in April 1955" - THERE WAS ONLY ONE PRINTING OF THIS PB EDITION PUBLISHED BY Popular Library - Popular Library had not only changed the title of "Casino Royale" to "You Asked For It" without Fleming's approval but they also changed James Bond to "Jimmy Bond" - Fleming quickly fired Popular Library and then retained Perma Books as his U.S. pb publisher (who in turn then did the same thing by changing the title of "Moonraker" to "Too Hot To Handle" - causing fleming to fire Perma Books as his U.S. pb publisher and changed to Signet as his U.S. pb publisher). Book has no vertical spine creasing, no creased page cornersg, no spine lean, no wear to spine tips or to left/right on spine, no tearing at spine tip corners, no cover creases (just creasing to left edge from opening of cover), almost no edge wear, tiny bit of of color rubbing to top right corner on cover (much much much less than normally found with this book), green outside page edge stain has no drop spots or fading (faint received stamp at top outer edge - JUN 7), outer page corners are sharp and square, no foxing to pages or endpapers or outer page edges, hint of age darkening to page edges, no former owner's markings or used book store stamps inside, rear cover is clean. Overall a FINE-/N-FINE book of an Ian Fleming 1st printing pb book. I have a number of other U.S. and U.K. Ian Fleming James Bond 1st printing hardcover appearances up for sale.

Seller: Far North Collectible Books, Anchorage, AK, U.S.A.